WHAT IS A SOCIAL NETWORKING WEBSITE AND HOW DO THEY WORK?

Introduction to Social Networking Website

It is an online channel that enables users to create a profile and connect with others. A newbie user can provide the online platform provider with information regarding the people they know, which can help search and establish connections now and in the future.

The following Tophay article of mạng xã hội là gì categorizes some famous sites based on their utility purpose. Read on to know more.

Media Sharing Networks – Snapchat, YouTube, and Instagram

Purpose

You can share videos, photos, and make live video streams online.

Business benefits

  • Lead generation
  • Audience engagement
  • Brand awareness
  • Meets other marketing goals

These networks offer the public and brands a focal point to share their media links, photos, and videos. The distinction between social media networks and media sharing network is fading out due to the live video and AR features provided by Twitter and Facebook.

Some stand out features are,

  • They allow you to add captions, filters to your photos or videos.
  • YouTube and Instagram provide your business with specific theme designs that help reach your goals.

Social media networks – Twitter, LinkedIn, and Facebook

Purpose

They are known as a relationship network where you can connect with people and brands online to share your thoughts and knowledge with them.

Business benefits

  • Lead generation
  • Market research
  • Brand awareness
  • Customer service

Today these sites have gained popularity due to the increased use of mobile phones. They have become modern hubs for everyone to share their social experience. Twitter answers what you are doing question. Facebook helps to check the relationship status of your friend.

Content Curation networks – Flipboard, Pinterest

Purpose 

You can find, share, save, and hold deliberations about fresh and trending media content.

Benefits

  • Customer engagement
  • Drives brand awareness and site traffic

Make your website bookmarkable that helps others to share the content of your blogs/feeds, which is indeed a brand marketing strategy. Be sure your pins to be good representations of your brand content.

Discussion Forums – Digg, Quora, and Reddit

Purpose

It is one of the oldest forms of social media where you can search, deliberate, and share ideas, knowledge, and experience with others.

Benefits

  • Market research
  • Advertisements – make sure you place your ads and posts as two different entities.

Many visit online forums to quench their knowledge thirst and also to discuss current affairs. Users generally express their honest opinions regarding the topic discussed.

Apart from the above, some honorable mentions are as follows,

  • People use Consumer review networks like TripAdvisor and Yelp to share their product/service/brand experiences.
  • You can find the wide use of Blogging and publishing networks like Tumblr, WordPress, and Medium for content marketing.
  • You can use Social shopping networks like Etsy, Fancy, and Polyvore to find trends and brands.

Conclusion

The above-profiled Tophay article of mang xa hoi la gi throws insights into some commonly used networking sites by many across the globe. These networks offer social interactions that boost business traffic and revenues.